Case Bol.com, Third Email Marketing Award

In 2009, bol.com was awarded an EMMA for its campaign ‘the world of bol.com’, in which the customer received a virtual tour through the world of bol.com.

The tour served two purposes. The first was to have new customers get to know bol.com in a friendly way, and entice them into a followup order. This included receiving the required opt-in, acquire customer information and educate the customer on the operational side and customer support of bol.com. Second goal was to deploy the campaign as retention strategy towards existing customers (reactivation, upsell, gathering customer insights, among others). This meant that 4.5 million customers and 700 thousand prospects received the invitation for the virtual tour.